Brand Audit

Auditing is not as scary as everyone seems to think it is. In fact, it shouldn’t be scary at all! I offer brand audits as a way to analyze whether your business foundations, goals, and marketing strategies align - and then I make recommendations on how to streamline, improve, and grow your brand. A brand audit can also help you determine the effectiveness of your brand assets and identify new ways to make your business offerings resonate with new clients or within a new channel. An audit can be especially helpful when you’re considering launching an online initiative. Packages start at $497 and include a strategy call as a first step. They’re completely customizable to your business needs, however there are three broad focal areas:

Brand Discovery 

This is where I analyze your brand foundation, and everything that makes your business tick. It includes:

• Ideal client articulation and insights
• Brand purpose
• Brand promise
• Brand values
• Brand personality and voice
• Brand identifiers

Ideal Client Assessment

Your ideal client refers to those who matter most to your brand. A brand that appeals to everyone actually appeals to no one, so an audit can help you establish your ideal audience and analyze whether your business is serving them specifically.

Goal Articulation

Defining your goals and how to measure them is tied to the brand that you want to create. Without goals, it’s impossible to market your business. I’ll make recommendations if needed.

The Report

The deliverable for the Brand Audit is an action plan with detailed strategic recommendations and professional insights that can lead to a better client experience. This package takes approximately 1-2 weeks to complete and is completely tailored to your business.

See? It’s not so scary, and in fact is an important process that is worth undertaking at the beginning of any new venture.

Book your discovery call below. Audit packages start at $497.